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first_imgLeaving no talent untapped in its quest for perfection, the Ford Motor Co. asked Marianne Moore, one of America’s foremost poets in the 1950s, to suggest a name for the product it would debut in late summer, 50 years ago. She replied: “May I submit Utopian Turtletop? Do not trouble to answer unless you like it.” Ford instead named the product for Henry Ford’s late son Edsel. The Edsel would live 26 months. The short, unhappy life of that automobile is rich in lessons, and not only for America’s beleaguered automobile industry. The principal lesson is: Most Americans are not as silly as a few Americans suppose. No industry boomed more in the 1950s than the manufacturing of social criticism excoriating Americans for their bovine “conformity,” crass “materialism” and mindless manipulability at the hands of advertising’s “hidden persuaders.” Vance Packard’s The Hidden Persuaders was atop The New York Times best-seller list as Edsels arrived in showrooms. No product in history had been the subject of so much “scientific” psychology-based market research. Remember the basketball coach who said of his team, “We’re short but we’re slow?” The Edsel was ugly but riddled with malfunctions. So many malfunctions that some people suspected sabotage at plants that had previously assembled Fords and Mercurys. Those two Ford divisions perhaps hoped the Edsel would bomb. “It was clumsy, powerful, dowdy, gauche, well-meaning – a de Kooning woman,” wrote John Brooks, a student of American business, in The New Yorker. Chrome seemed to be piled upon chrome. Potential buyers recoiled from the vertical egg-shaped grill. The transmission was worked by push buttons placed – convenience sacrificed on the altar of novelty – in the center of the steering column. The larger Edsels weighed more than two tons, were 219 inches long and 80 inches wide. These were not the cars for a year in which the success was American Motors’ little Rambler. By Oct. 13, barely more than a month after the Edsel’s debut, anemic sales caused the company to pre-empt “The Ed Sullivan Show” with a Sunday evening Edsel extravaganza featuring Bing Crosby and Frank Sinatra. But there was no sales spurt. Nine days earlier, the Soviet Union had launched its first Sputnik satellite, provoking a crisis of confidence in America’s technological prowess and a reaction against chrome-laden barges as emblems of national self-indulgence. On Nov. 27, Manhattan’s only Edsel dealer gave up his franchise and switched to selling Ramblers. In the spring of 1958, S.I. Hayakawa, a professor of semantics (and later a Republican U.S. senator from California), ascribed the Edsel’s failure to the Ford executives’ excessive confidence in the power of motivational research to enable them to predict – and modify – Americans’ behavior. In their attempt to design a car that would cater to customers’ sexual fantasies, status anxieties and the like, Ford’s deep thinkers had neglected to supply good transportation. “The trouble with selling symbolic gratification via such expensive items ? is the competition offered by much cheaper forms of symbolic gratification, such as Playboy (50 cents a copy), Astounding Science Fiction (35 cents a copy), and television (free),” Hayakawa wrote. In 1958, with the Edsel already turned to ashes, John Kenneth Galbraith, with bad timing comparable to the launch of the Edsel, published The Affluent Society. It asserted that manufacturers, wielding all-powerful advertising, were emancipated by the law of supply and demand because advertisers could manufacture demand for whatever manufacturers wished to supply. This theory buttressed the liberal project of expanding government in the name of protecting incompetent Americans from victimization, and having government supplant the market as the allocator of wealth and opportunity. But all of Ford’s then-mighty marketing prowess could not keep the Edsel from being canceled in 1959. Brooks calculated that it would have been cheaper for Ford to skip the Edsel and give away 110,000 Mercurys. Today, the United Auto Workers union and General Motors, Ford and Chrysler are trying to reverse the slide of the American automobile industry. Fifty Septembers ago, the country was atingle with anticipation of a new product that turned out to be a leading indicator of the slide. As Detroit toils to undo some contractual provisions that have burdened the companies with crippling health care and pension costs, it should remember the real lesson of 1957: Americans are more discerning and less herdable than their cultured despisers suppose, so what matters most is simple. Good products. George Will’s e-mail address is georgewill@washpost.com. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!last_img read more

first_imgA gala dinner marking the end of the Nicholl awards week in 2010. The late Gee Nicholl gives a speech at the 2001 event. (Images: Nicholl Fellowship in Screenwriting) MEDIA CONTACTS • Natalie Kojen  Publicist: Ampas RELATED ARTICLES • Made in 48 hours, Joburg style • African film is focus at Fespaco • Big grant for African filmmakers • SA filmmaker wins top enviro award • New Afrikaans film a hit Valencia TalaneThe Academy of Motion Picture Arts and Sciences (Ampas) in Hollywood will honour the latest recipients of the Nicholl Fellowship in Screenwriting at a gala dinner in Beverly Hills on Thursday 8 November.Among the five is South African filmmaker Sean Robert Daniels, from Pretoria in Gauteng. He wrote Killers, the story of a female contract killer whose dying mother asks her to come back to her hometown to end her life.As the story unfolds, it explores the relationship between the two women and the mother’s doctor.The 2012 edition of the competition had attracted over 7 000 entries from around the world, and since May the judges have been narrowing the entries down to the best five.“When I first discovered that I had been awarded the fellowship I felt stunned,” Roberts shared in an interview with Media Update in October. “It was a surreal experience.”For the past 26 years, Ampas – the body behind the Academy Awards, also known as the Oscars – has awarded these fellowships for the scripts that they consider most deserving.Exciting honourAn additional honour for Daniels is that he is the only non-American in the group, and the first South African to become a Nicholls fellow. The fellowships are each valued at US$35 000 (R301 969), with the money disbursed over the year of the fellowship, US$7 000 (R60 393) every quarter.To mark the beginning of their fellowship year, the group spends seven days in Los Angeles during the Nicholls awards week, where they are encouraged to network with industry experts during, and take part in, seminars. The week culminates in the awards dinner. Previous fellows also attend, along with the judging committee.The goal for the year ahead, according to the committee, is to have each of the fellows write a feature-length screenplay, the deadline of which is the end of the fellowship year.Finalists’ profiles are also distributed to producers, agents and executives in the field of talent development in LA to help encourage their entry into the world of film.Daniels studied film and television in Australia, completing an honours degree in screen arts. He currently lectures at the Open Window School of Visual Communication in Centurion, Pretoria. The school’s website recognises Daniels’s accomplishment as one of the notable achievements of 2012.Speaking about his excitement at the prospects of the year ahead, Daniels told Media Update that since the announcement of the winners, he had been approached by several producers from Hollywood. His students, he said, are the most excited, and he hoped that they can learn from his achievement that their own dreams of making films can happen.The competitionThe first Nicholls fellowship script to be made into a feature film, Closet Land, was written by Radha Bharadwaj, who had won a place in the programme in 1989, three years into its existence.Other notable scripts linked to the fellowship include Doug Atchison’s Akeelah and the Bee, a film that was released in 2000, starring Laurence Fishburne and Angela Basset. Atchison won a National Association for the Advancement of Coloured People Image Award for best screenplay.Transformers: Revenge of the Fallen, was co-written by 1996 fellow Ehren Kruger, who also wrote Arlington Road, The Ring and the forthcoming Transformers: Dark of the Moon.The screenplay for the Julia Roberts film Erin Brockovich, which was nominated in the 2000 Oscars, was written by a previous fellow, Susannah Grant.The fellowship was named – by his wife, actress and fellow writer Gee Nicholl – after producer and writer Don Nicholl, who died in 1980, five years before the programme was initiated.Having started as a competition only for aspiring writers in the US, it was broadened to accommodate writers from other countries whose scripts are written in English. One of the strict rules of the competition is that work translated from other languages does not qualify.last_img read more

first_imgShare Facebook Twitter Google + LinkedIn Pinterest By Matt ReeseThere is no doubt about it. Baby goats are cute. They are also very trendy.Baby goats have exploded in popularity in recent years for their charming antics and apparent appeal to certain demographics when they are wearing little goat onesies online. Videos attracting hundreds of thousands of viewers feature baby goats tormenting other livestock, jumping about on playground equipment, wearing bizarre articles of clothing, sharing living quarters with humans, and even eating waffles. And, goat yoga? Yup, it really exists.Robin Saum of Fairfield County is the immediate past president for the American Dairy Goat Association.National dairy goat interest is clearly being driven to some degree by the cute baby goat obsession, but legitimate markets for dairy goat products continue to grow on their own merits. Goat cheese is an increasingly popular foodie trend and can be found in upscale restaurants everywhere and the lower lactose milk from goats is gaining favor in the United States as well.The newly released 2017 Census of Agriculture data recently quantified this increasing dairy goat popularity. From 2007 to 2017, dairy goat numbers increased a shocking 62% in the United States, by far the largest increase of any livestock sector. The next largest increase was with ducks, with an increase of just over 20%. Hogs, laying chickens, dairy cows, and broilers saw slight increases. Turkeys, beef cattle, sheep, and bison all had slight declines in that decade. Meat goat numbers were more than 20% down as were Angora goats, deer and horses. There were larger decreases for elk, ostriches and emus. Llama numbers declined the most dramatically in the nation with a more than 60% decrease in 10 years.The dramatic dairy goat increase is no surprise to Robin Saum, who has raised dairy goats for many years on her family’s Fairfield County farm and is currently the immediate past president for the American Dairy Goat Association. Saum and her daughter, Hannah, currently raise some Saanen and Nigerian goats on their diversified family farm.“There are way more goats here now than there ever were. The miniature goats are seeing a huge increase in animals. There is this big back-to-the-farm movement. People want to buy their food locally and know where it comes from.Robin and Hannah Saum hold a couple of Nigerian goats on their family’s Fairfield County farm.A lot of people are purchasing those mini goats because many towns are allowing people to have some hens or some small dairy goats. Depending on the town, you can put three Nigerians in your backyard and the neighbors will never know they are there. People want them for their milk to drink or make cheese or whatever,” Saum said. “I have a couple Nigerians and they average about 5% to 7% butter fat. They don’t milk that much, but how much milk do you need for a family? They are the ideal family animal and they are easy to handle.”In Ohio the number of dairy goats is also on the rise. USDA numbers for Ohio reported 10,674 dairy goats on 1,341 farms in 2012 and there were 13,937 dairy goats on 1,504 Ohio farms in 2017. Saum also said the increase in dairy goat popularity is very apparent at the national level with the American Dairy Goat Association (ADGA).“We now have over 3,000 adult ADGA members and 874 youth in Ohio. In 2008 we had 8,119 members nationally in ADGA. The 2017 numbers nationally were 14,347 and in 2018 it was 15,494. The youth membership was just over 4,000 each year, so we are up significantly,” she said. “At the ADGA we only see the registered animal numbers, but our numbers have increased exponentially every year. In 2008, we registered 34,583 animals nationally compared to 2018 when we registered 58,822. It is a big increase. We are glad we are computerized.”ADGA currently maintains herd books for the Alpine, LaMancha, Nigerian Dwarf, Nubian, Oberhasli, Saanen, Sable, and Toggenburg breeds. With increased dairy goat popularity, ADGA’s programs, including linear appraisal, have also gained popularity.“People in the organization value the milk testing and the linear appraisals we do,” Saum said. “They may not do it for all of their animals, but when they buy animals, they want animals they can prove will milk and be structurally correct.”Similar to dairy cattle appraisals, ADGA’s linear appraisal program objectively evaluates individual and inheritable traits that affect structural and functional durability of dairy goats, allowing users of the program to take full advantage of the potential for genetic improvement through selective breeding. The appraisal program provides the framework for a uniform record system that can be used in making farm management decisions, marketing the animals for breed characteristics and “visualizing an animal by the numbers.” The system uses trained appraisers to evaluate 13 traits including stature, udder depth and teat placement on a sale from 0 to 50.ADGA also offers a Dairy Herd Improvement program that includes year round monitoring of milk volume, components and herd health and a genetics award program for members.“Those programs have increased numbers in our association because there is only one other registry in the country for standard size or miniature dairy goats and they do not offer any of these programs. For us, that brings people in and makes the programs more valuable,” Saum said. “People with different breeds have different mindsets. Some people very much value having that genetic information and they really want some of this information before purchasing their goats.”As far as the end uses for the diary goat milk from Ohio’s operations, Saum said it really depends.“Ohio has some very strong laws with milk compared to other states. In Ohio you can do the herd shares, which I have done in the past. Since the customer technically partially owns the animal, they can get the milk and drink it. We used to raise Holstein calves off the extra dairy goat milk. This year I am only freshening six Saanens and three Nigerians. Usually I freshen about 10. Currently my dairy goats are feeding one orphan calf and three orphan sheep and all of their own babies, and we drink the milk too,” she said. “I am a huge advocate of pasteurization of the milk before human consumption. We have some really nice pasteurization equipment that is easy to use. I will not let the milk leave the farm without being pasteurized.”Dairy goat milk is also popular for making cheeses and soaps.“The primary use in Ohio is home use. People drink their own milk, make their own cheese, make their own soaps,” Saum said. “People want to leave a small footprint on the world and dairy goats leave a much smaller footprint than dairy cows. The miniature animals have hit the scene and the numbers have just exploded. They are easy to keep. They are small. They provide the right amount of milk for a family and they have high butterfat, which is good for making cheese, sour crème, cottage cheese, anything like that.”Nationally there are several larger goat dairies that have been selling cheese and other products on a commercial scale. In addition, there is also growing domestic demand for dairy goat meat in Ohio and further east.“It is a growing industry. It is amazing the prices we see. We have such ethnic diversity in this country and there are many ethnicities that like dairy goat meat. We don’t talk much about that, but you can sell them for meat for almost as much as you can sell them for as a registered breeding animal,” Saum said. “I sold four or five dry yearlings at the Mt. Hope auction before Easter and I got $175 a piece for them. They were Saanens with a dairy background. Somalis, Muslims and Jewish people buy them. They are very popular with the Jewish and Eastern Orthodox people. It is a huge market.”The meat, cheese and milk markets for dairy goats clearly have room to expand and the cute-goats-wearing-onesies-and-eating-waffles trend certainly shows no signs of slowing any time soon. Those who still need further evidence of the reality of this fad need only conduct a quick online search for “goat video” to find ample goat onesie video viewing opportunities.Baby goats are cute, but dairy goat milk, meat and cheese demand is also expanding.last_img read more

first_imgThere was plenty of media coverage of Touch Football in the month of January, with stories about annual Knockouts, the announcement of the Bundaberg Cup, as well as upcoming events. To view the stories, please click on the links below. Coota Touch Hit MilestoneThis year’s Cootamundra touch football carnival’s being used as a warm up for the nationals.It’s expected more than 50 teams will take part this coming weekend.http://au.prime7.yahoo.com/n1/news/a/-/national/20624773/coota-touch-hit-milestone-video/ Touch returns to the fieldTouch football returns from its Christmas and new year break this week with competitions in Mudgee and Gulgong back on the field.http://www.mudgeeguardian.com.au/story/2046897/touch-returns-to-the-field/ Junior Touch Football gala dayhttp://www.greatlakesadvocate.com.au/story/2032294/junior-touch-football-gala-day/ Young Takes on Yass KnockoutOn January 25 and 26 a group of talented young ladies took on the Yass Touch Football Knockout without knowing what kind of competition they would be in for.http://www.youngwitness.com.au/story/2077305/young-takes-on-yass-knockout/?cs=1666 Yass KnockoutThe Yass Knockout pulled a huge crowd to Yass this Australia Day long weekend. Ninety eight teams came from across the country. One team was made up of players from England as well.http://www.yasstribune.com.au/story/1265250/gallery-yass-knockout/#slide=29 Inaugural Bundaberg CupThe inaugural Bundaberg Cup touch football tournament will be held in the city next Australia Day, Premier Campbell Newman has announced.http://www.news-mail.com.au/news/touch-boost-city/2150598/  Touch of genius: Johns returns for charity matchRugby league immortal Andrew Johns will make his return to the football field when he straps on the boots at the Auckland Nines next month.While Brad Fittler will make his comeback for the Sydney Roosters, Johns won’t be joining his beloved Newcastle Knights. The former Australian halfback will be the headline act in a charity touch football game between the Australian media and New Zealand media to be played in front of more than 40,000 fans at Eden Park.http://newsstore.fairfax.com.au/apps/viewDocument.ac;jsessionid=2F5A03E1CF87E033881394D52DFC2528?sy=afr&pb=all_ffx&dt=selectRange&dr=1month&so=relevance&sf=text&sf=headline&rc=10&rm=200&sp=brs&cls=18864&clsPage=1&docID=SMH140111F968Q4PDMM8 Talented all-rounder Tanisha in line for LogieTanisha Stanton knows one day she may have to make a choice between TV and sport.Until then the multitalented 18-year-old from Macquarie Hills is choosing both.http://www.theherald.com.au/story/2069880/talented-all-rounder-tanisha-in-line-for-logie/ Cash injection to help sport clubs grow gamesCommunity sporting groups will receive an operational funding boost of more than $330,000 when the ACT government’s Sports and Recreation Grants Program is announced on Wednesday.Touch Football ACT, a major benefactor of the funding increase, intends to start an inaugural women’s tournament to run in conjunction with a men’s rugby league competition, the George Tooke Shield.http://www.canberratimes.com.au/sport/cash-injection-to-help-sport-clubs-grow-games-20140204-31zn1.htmlTouch football skills strong in this familyShelby Grainger’s Rookie of the Year award from the Port Macquarie Touch Football Association this year would have given mum Tammy deja vu.Tammy won the same award 30 years ago.http://www.portnews.com.au/story/2051422/touch-football-skills-strong-in-this-family/ Junior State Cup the biggest everPort Macquarie News, 05/02/2014PORT Macquarie will host the largest Junior State Cup in the history of the tournament next weekend.Some 326 teams have signed up to compete – a big difference from the previous year of 286 teams.Event manager Robert Summers said the growth in numbers was a huge compliment to the facilities available at Port Macquarie.This will be the second year the tournament will be held in Port Macquarie and Roberts said previously the event endured a drop in numbers when it was played at Wollongong.”It shows junior touch is growing and everyone is happy with the venue,” he said.”It comes down to everything, location, accommodation and the chance to get away to somewhere new.”While NSW Touch are extremely happy with more people playing the sport, the extra numbers will make it hard.”Port Macquarie has the rights to host the event in 2015 but is up for tender after that.Despite Port Macquarie obviously impressing organisers and competitors alike, Summers said the town was not a certainty at retaining the event.”Part of the attraction of the Junior State Cup for the players is visiting somewhere new,” he said. “The increase in numbers puts Port Macquarie in good stead but it’s an opportunity for them to get away somewhere new and play the game.”Summers said parking had been reviewed and with more players expected said there would be more space allocated.The Junior State Cup kicks off on Saturday February 15.If you see a story from your local area that you’d like to see on the Touch Football Australia website, please email media@austouch.com.au.Related LinksTalking Touch – Januarylast_img read more

first_imgLiverpool midfielder Fabinho: Alisson best goalkeeper in Englandby Freddie Taylor10 months agoSend to a friendShare the loveFabinho says Liverpool teammate Alisson is the Premier League’s best goalkeeper.The Brazilian’s gaffe allowed Jesse Lingard to equalise during Liverpool’s 3-1 victory over the Red Devils on Sunday.But Fabinho has stuck by his compatriot.”When we entered the locker room, we even talked, but I did not even focus on that,” he added. “[Alisson] came to comment, but I said “no, bro, let it go”.”These plays will always happen. And what are we going to talk about Alisson? He was very important in our qualification for the last 16 of the Champions League, days before.”Without a doubt, he is the best goalkeeper of the English League. There is a lot of confidence.” About the authorFreddie TaylorShare the loveHave your saylast_img read more

first_imgAbout the authorPaul VegasShare the loveHave your say Tottenham boss Pochettino: I know Beckham’s a fanby Paul Vegasa month agoSend to a friendShare the loveTottenham boss Mauricio Pochettino has revealed David Beckham is a fan of his team.Beckham told Pochettino he wished he was playing for Spurs after watching them demolish Crystal Palace 4-0. “I was talking with Beckham after the game and he said he wished he still played and that he played for Tottenham because this stadium is amazing,” said Pochettino in quotes reported by The Sun.”We haven’t played many games here and it’s important to make this our house.“With time we will be at home here and then it will become very difficult for opponents to win here.” last_img read more

first_imgMichigan football players run under the "Go Blue" banner before a home game.ANN ARBOR, MI – SEPTEMBER 13: Quarterback Devin Gardner #98 of the Michigan Wolverines leads the team onto the field prior to the start of the game against the Miami University Redhawks at Michigan Stadium on September 13, 2014 in Ann Arbor, Michigan. the Wolverines defeated the Redhawks 34-10. (Photo by Leon Halip/Getty Images)Michigan officially becomes a Nike school next month. The Wolverines, previously with adidas, signed a $173 million deal with The Swoosh earlier this year than runs through 2027. The contract begins on Aug. 1. As part of the deal, Michigan’s football program will be wearing the Jordan logo. All of the Wolverines’ gear – jerseys, pants, sideline apparel, etc. – will have the Jumpman logo. Today, we got a sneak peek at some of Michigan’s new gear, including a color, “Amarillo,” that Nike specially developed for the Wolverines. Michigan will be the only college program to wear this shade of yellow. Here’s a look, from ESPN’s Darren Rovell. Nike will go back to the more traditional yellow for Michigan. Here’s a comparison of adidas yellow vs Nike pic.twitter.com/KTQHQPXKMp— Darren Rovell (@darrenrovell) July 20, 2016MLive.com’s Nick Baumgardner says that the “Amarillo” sweatshirt with the Jumpman logo on one shoulder and the Block M on the other will be Jim Harbaugh’s official sideline shirt. This (but in blue and w/ a thin M) is Jim Harbaugh’s new coaching shirt. He designed it. pic.twitter.com/8ID6UFE44K— Nick Baumgardner (@nickbaumgardner) July 20, 2016You can view more details of Michigan’s new gear here.last_img read more

first_imgAdvertisement Login/Register With: Facebook To be a stand-out producer, you need to understand every aspect of the production timeline. Take a dive into post-production with this exciting mentorship! Twitter The hands-on training experience includes: essential learnings about production equipment planning and requirements, dailies solutions, VFX, project management, postproduction picture and sound.You will get one-on-one time with colourists, editors, foley artists, project managers, and operations & sales executives. These mentors have worked on high-calibre feature films and television series including Mimi Leder’s On the Basis of Sex, Tom McCarthy’s Academy Award® winning feature, Spotlight, Paul W.S Anderson’s Resident Evil franchise of films, Altered Carbon and The Umbrella Academy (Netflix), Margaret Atwood’s Emmy-winning series The Handmaid’s Tale for Hulu, and the four-time Academy Award® winner The Shape of Water from Guillermo Del Toro.CLICK HERE TO APPLYcenter_img LEAVE A REPLY Cancel replyLog in to leave a comment Comprehensive three-week mentorship at Deluxe Toronto$1,000 honorariumWIFT-T programming pass (valued at $300)On-stage recognition at the Crystal Awards Gala (December 3, 2019)DEADLINE FOR SUBMISSIONSJULY 12THThe Deluxe Toronto Postproduction Mentorship is an intensive three-week immersive experience for a female producer at Deluxe Toronto’s world-class facility in downtown Toronto. Advertisement Advertisementlast_img read more

A late surge was not enough for the No. 8 Ohio State men’s lacrosse team against Notre Dame Wednesday. The team lost for the second time this season, 9-4, against the No. 3-ranked Fighting Irish in South Bend, Ind. After an early first period goal from sophomore attacker Reegan Comeault that tied the game, 1-1, the Buckeyes failed to find the back of the net again until the beginning of the fourth quarter. In the meantime, the Notre Dame scored five goals of its own to take a 6-1 lead into the fourth quarter. Despite an OSU comeback that saw three goals within six minutes, the Buckeyes could not dig themselves out of their hole, as the Fighting Irish scored a goal after each of OSU’s to end the game, 9-4. OSU was outshot by Notre Dame 42-27 on the day, an opponent season high. The Buckeyes’ four goals against the Fighting Irish marked a season low for the typically high-scoring offense. Before Wednesday, OSU hadn’t scored less than seven goals in a game since March 3, 2012, against Penn State, when the Buckeyes lost, 5-2. Senior attacker Logan Schuss added to his point streak of 52 games with an assist to sophomore midfielder Jesse King with five minutes remaining in the game. The road loss comes after OSU upset then-No. 9 Virginia, 11-10, on Saturday in Charlottesville, Va. Junior midfielder Michael Italiano was named Eastern College Athletic Conference specialist of the week on Monday for his performance against the Cavaliers with eight ground balls. Italiano had five more against the Irish Wednesday. OSU split its string of four games against top-10 teams, 2-2, bringing the team’s overall record to 5-2. The Buckeyes are set to play against Bellarmine on Saturday at 7 p.m. in Louisville, Ky., before they return home to host the defending national champion, No. 6 Loyola Maryland, a week later. read more

Freshman forward Nichelle Prince (7) looks for a shot during a match against Indiana Sept. 26 at Jesse Owens Memorial Stadium. OSU won, 3-1.Credit: Ryan Robey / For The LanternAfter tallying just two goals in its last two games, the Ohio State women’s soccer team netted two goals in the first 18 minutes en route to a 3-1 win over Indiana.The Hoosiers surrendered all three scores before halftime Thursday, allowing one more goal than they had in all of their previous matches of the season combined.“It says a lot about how hard our forwards have worked to get to that point,” Buckeye junior forward Kayla Varner said. “We’ve been working hard, going into practice early, getting shots off. It felt rewarding, I was happy about it.”Varner opened the scoring for the Buckeyes in the fourth minute, scoring on a cross from senior midfielder Danica Wu.“Danica had an awesome cross, and I just happened to be there and finish it,” Varner said.Wu would also be in on OSU’s second goal, getting a ball through to sophomore forward Michela Paradiso, who found the back of the net in the 18th minute to give the Buckeyes the 2-0 advantage.“I’m proud of the way that we got in, and the variety that we are creating in our attack,” coach Lori Walker said. “I thought that worked out pretty well for us.”With just five minutes left in the half, the Buckeyes struck again. Freshman defender Taylor Schissler found fellow freshman midfielder Alexis Degler on a long ball, finishing from short range to put the Buckeyes up 3-0.“In the first half, we played really solid. We only had five shots and scored three goals, so we were efficient in what we did,” Walker said.Degler’s goal marked the second time this season three different Buckeyes scored in a single game.“The most important thing is that we had three different people getting on the board tonight. I think it’s good after losing (graduated forward) Tiffany Cameron … she carried a lot of our goals last year,” senior goalkeeper Rachel Middleman said. “It’s awesome that we got some people up on the board tonight.”Indiana would not get on the board until the 66th minute, getting a scoring strike from junior midfielder Abby Smith to get the previously unbeaten Hoosiers on the board. Ohio State outshot the Hoosiers 7-6 in the second half, but the Buckeyes were not happy with their performance.“I’m proud of us that we won, I’m proud of us in the first half, but the second half does not represent the kind of soccer that we want to play,” Walker said.The Buckeyes (7-1-2) are scheduled to host Purdue Sunday at the Bert L. & Iris S. Wolstein Field at Jesse Owens Memorial Stadium at 1 p.m. read more