UPMG holds Print Media Congress 2019 today
Dubbed “Printegrity,” the 2019 PrintMedia Congress gathers some of the biggest personalities in the print industryunder one venue for an exchange of ideas and solutions to important issuesfacing the print media industry today. MANILA – The United Print Media Group(UPMG), the association the Philippines’ biggest and most respectednewspaper companies, holds its Print Media Congress (PrintCon) today at theRigodon Hall of Manila Hotel. It hinges on the theme “InnovatingPrint through Credible Content” to highlight the importance of integrity, credibilityand reliability in the delivery of news and information in this medium. Both Atienza and Sarmiento hope tocome up with congress resolutions and ratifications at the end of the congressto future-proof the industry. They believe that despite the challenges, thismoment also presents an incredible opportunity for the industry to reinventitself and innovate using it strongest asset: its ability to craft compelling,thought-provoking, credible content./PN This will be followed by a paneldiscussion on “Exploring New Businesses, New Opportunities for Print” to be ledby Lucien Dy Tioco, executive vice president of Philstar Media Group togetherwith Richard Alarcon, assistant vice president for advertising of ManilaBulletin, and Joyce Panares, news editor of Manila Standard. “Even in this digital age, it is ofprime importance that our news content be dependable regardless of whatplatform we have it,” according to Barbie Atienza, UPMG president. This year’s Print Media Congress willalso be highlighted by the presentation of a qualitative studycommissioned by UPMG on news and information consumption and how these canbring about new opportunities for print, by another keynote speaker, KantarMedia Head Jay Bautista. Alexandra Prieto-Romualdez, presidentand chief executive officer of the Philippine Daily Inquirer, and AngelGuerrero, president and editor-in-chief of Adobo Magazine, will leadthe CEO Forum on “How to Reimagine the Business of News.” This sessionwill be moderated by BusinessWorld editor-in-chief Roby Alampay. Welcoming Print Media Congressdelegates to the City of Manila is no less than Mayor Francisco “Isko” DomagosoMoreno who will talk about “Leading Through Transparency and Integrity.” He added that almost all their membershave embraced the digital medium and yet maintain the discipline and the valuesof responsible journalism. UPMG vice president and congresschairman Jay Sarmiento also said the congress will stress the need to strategizetowards exploring new business models, new ways of doing things to respondeffectively to the changing demands of time. The whole day conference will featureas one of the keynote speakers Pichai Chuensuksawadi, consultant for ASEANMEDIA Forum and former editor-in-chief of Bangkok Post. He will present“Innovation in News Media: Transformation and Business Models.” For the final panel discussion, thetopic will be “Building Collaborations and Partnerships for a SustainableFuture for Print” with Chito Maniago, president of the Philippine Associationof National Advertisers; Andy Saracho, president of Public Relations Society ofthe Philippines; Dennis Perez, president of the Internet and Mobile MarketingAssociation of the Philippines; Donald Lim, president of the Media SpecialistsAssociation of the Philippines; and Alex Syfu, chairman of the AdvertisingStandards Council of the Philippines with past UPMG president Ricky Alegre asmoderator.