Discussion on four problems of local automobile portal website operation
two days ago I wrote an article "on the website operation failed for five important reasons" to the A5, get a lot of attention of friends, I feel very happy, and even a bit so I think with profound respect and humility, I have been engaged in the local automotive portal site operators, the total feel a little experience to write, and there was this article written
website is the most important operation, if the operation is not successful it means losing money, in addition to the amount of time lost, and lost a lot of investment, so many people obsessed with their own website how to make money, but tend to focus here after found more and more difficult to make money, and how to those obsessed with their own web service users, but found that money is so simple, it is perhaps a gander!
I encountered several problems in the operation of the local car portal this time, at the same time, through their own efforts will be solved these problems, some of which are some of the local business industry portal has a great reference, here to write down my experience to share with you
is the first problem: the local car website mainly rely on local connections, especially local 4S shop responsible person and have a good relationship, so in the website to get a lot of this order, but the profitability of this method often determines your site operation height, basically not the sustainable development of
solution: forget about the connections, if only to earn money from friends, it is certainly no future, friends can only become the object to give you advice, not to make money, they will help you get through the current auto market trend, so as to make their sites
talent shows itself!In addition to
and your friends want to order, this is of no significance, should conscientiously do a good job in the operation of the site, to improve the user experience of the website, the owner of the door or potential owners firmly tied on our website, so profit is not sooner or later! "/p>
second questions: the profit way is unitary, the majority is with the rigid advertisement primarily, even if occasionally has the automobile group buys the service, but the service aspect cannot obtain both sides the approval!
solution: or from the service to do their own products, first of all to ensure that the site has the basic income and a group of loyal users in the vertical, lateral to a certain development in the longitudinal direction is to operate their own website, the website content and function well, let users come to your website it can benefit you then do a maintenance group purchase, navigation and other service charges in order to get more profits
third: website revenue but no good office environment, and better quality of the team, in terms of technology, management always is not perfect, no core members! Website profit space can not.