KFC Doesnt Chicken Out of Social Media Stunt
Stay on target Dreams DO come true. #GiddyUpColonelThanks @kfc pic.twitter.com/a4skf7MIB4— Edge (@edgette22) November 4, 2017There was, however, 52 $5 gift cards, and a bizarre letter from the late Sanders (who died in 1980).“This is a painting that I painted, with paint. And yet, it’s somehow more than that,” according to the note, as published by the Leader. “It’s a metaphor. It’s a tribute. It’s a long-awaited payoff for those years of art classes I took from Lisa in Accounting’s weird aunt.“But above all, it’s a thank you.”The TallGrass Public Relations social media manager is still enjoying his 15 minutes of fame: Edgette has become the target of a Reddit conspiracy theory, suggesting this is all part of an elaborate marketing ploy. (To be fair, there are still some unanswered questions, like where did KFC find a photo of Edgette for its design?)KFC is no stranger to odd promotions. In the last year alone, the company introduced a romance novel, launched a sandwich into space, debuted a branded smartphone, and dropped a fried chicken-scented bath bomb.It delivered a real K.O. this fall, though, when the company started following only 11 people on Twitter: All five members of ’90s Brit-pop group Spice Girls (Geri Horner, Melanie Brown, Emma Bunton, Melanie Chisholm, Victoria Beckham) and six random dudes named Herb (including Green Bay Packers cornerback Herb Waters).Get it? Eleven herbs and spices? Because KFC’s original chicken is seasoned with the Colonel’s secret recipe of 11 herbs and spices?Pretty clever, if you ask me. Weirdest part of this whole thing is the @kfc Colonel adding me to @LinkedIn & endorsing me for social networking. Didn’t see that coming. pic.twitter.com/V8WRbNQRk6— Edge (@edgette22) October 21, 2017Twitter user Laurel Bartlett technically beat Edgette to the punch, having stumbled upon the corporate gag four days earlier.“I was on their page (avid fan) and got curious [about] which 11 people were lucky enough to be followed by KFC,” she wrote on the microblogging site. But, her tweet didn’t gain as much traction as Edgette’s, and she missed the opportunity for a truly epic work of art.“It’s irritating to see that guy everywhere but I’m hoping this whole thing will blow over soon,” Bartlett told Geek in an email.“The painting they made for him and his year supply of chicken would have been sweet,” she continued. “But KFC informed me via Twitter that they were sending me something in the mail so I’m curious to see what that is.”Me, too.Editor’s Note: This story was updated on Nov. 14 with comment from Bartlett.Let us know what you like about Geek by taking our survey. [email protected] follows 11 people.Those 11 people? 5 Spice Girls and 6 guys named Herb. 11 Herbs & Spices. I need time to process this.— Edge (@edgette22) October 19, 2017Edgette’s tweet went viral, blowing the minds of social media users, and garnering attention from KFC itself.AdChoices广告 YOU GUYS. It’s happening. https://t.co/evp0hU5zqv— Edge (@edgette22) October 20, 2017Details of their private conversation were not released. But presumably it involved the promise of some kind of reward, and Edgette providing a Sioux Falls address where he could receive it.Two weeks later, a “giant” package appeared on his porch. Inside: a 2.5-foot-by-2-foot painting of Col. Sanders, Edgette, and a scenic mountain view.“There was no explanation as to why I’m piggybacking the Colonel,” Edgette told local newspaper Argus Leader. Elon Musk’s Cheeky ‘Nuke Mars!’ Post Is Taking Over TwitterTwitter Tests Subscribe-to-Replies Feature The Internet is a weird and wonderful place. Just ask Mike Edgette, the proud new owner of a gold-framed portrait of himself, holding a piece of chicken while riding on KFC founder Col. Harland Sanders’ back.The South Dakotan recently spotted a hidden Easter egg in the fast food chain’s Twitter account.